Deanna Cotten

Every day is an ending.

Let’s live it with purpose.

You didn’t plan for this ending.
Neither did I.


In January 2024 I was diagnosed with ALS, a terminal illness with no cure and a 2-5 year prognosis. I was shocked. I’ve never felt so numb. Then I found myself wondering why I was so surprised.

Because here’s the thing… we’re ALL dying. I just finally got the memo in writing.

Instead of disappearing, I started living louder. Instead of hiding, I started sharing. And somewhere along the way thousands of people found out they’re dying too. Some already had a terminal diagnosis. Some were losing someone they loved. Some just finally woke up to the fact that none of us are promised tomorrow.

This is where we choose purpose, peace and a little dark humor… because life is too short to live today any other way.

You’re dying too. Let’s live like it.

Deanna Cotten holding her books
Author • Advocate • Dying

Hey! I’m Deanna.

60+ million views. 66,000 followers. Two books. One terminal diagnosis. Zero filters. Welcome to the corner of the internet where people come to get excited about dying.

Embracing the End was written while fighting for my life in hospice. Embracing the End… Again was written while navigating the fight that came when I unexpectedly… didn’t die.

Purpose isn’t reserved for the healthy or the certain. It lives in every season… including this one.

Meet Deanna

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Books That Don’t Let You Off the Hook

Every copy signed with love. Personalized options available.

Embracing the End

Embracing the End

Discover peace and purpose at the end of life

Starting at $20

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Embracing the End Again

Embracing the End… Again

Answering the call to fight your battle and make your life count.

Starting at $20

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Embracing the End Bundle

Embracing the End Bundle

Best Value! Both books included with FREE SHIPPING.

Starting at $39

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Real end of life journey with a twist of dark humor and a pocketful of sunshine. Straight to your inbox. No spam… just an end of life journey that matters.

In the end… YOU WIN!